Tally Weijl
TW–Ecommerce
From January 2020 till December 2022 I had been the Team Leader of the graphics team at Tally-Weijl in Basel, Switzerland.
My job was to create assets for E-commerce, Website, DEM, CRM activities, Social media, Newsletters, Website and Marketing content and coordinate the workflow of my team.
In my daily task I was side by side with our Art director creating amazing and always on-brand designs.
UX/UI
In 2020 Tally Weijl started a rebranding and redesign process. Me and my team followed the whole process internally, designing a new brand book and the new short logo.
In this transformation process I had the focus in designing a new look for the app and website.
Most of the attention was focused on the homepage and a few category pages, visually reorganising all content for a better and more contemporary user experience.
• I’ve introduced a 3D category page at the top and some filters. Category page starts with an image/video and text followed by products.
Product list is now separated by text and campaign images.
• Products are displayed in form of carousel and as interactive purchase to improve the engagement with customers.
There’s a new feature with the possibility to resize contents in 2 different ways: big and small.
• In the app its introduced a brand new sections named as “blog” with a specific black background.
• The burgermenu is completely redesigned, sliding from the side with a more dinamic and fresh look.
Elements of Homepage
Example of homepage contents:
• Main hero Banner
• Small hero banner
• Burger menu
• PLP promotional banner
• Category banner
Elements of Newsletter
During the years in Tally I’ve reworked and reframed the Newsletter many times:
– New look and feel introducing always dynamic and user-friendly elements.
– More social media vibes adding elements such as emojis and a more friendly tone of voice.
– Introduce .gif and animations
– Introduce banners to break rhythm and create a more engaging storytelling
The bottom part is focused on product selection (adding descriptions and prices) that link directly to the homepage to make it easier for customers to purchase items.
MIX Design proposals
