Duck & Waffle – Lapland
“Lapland” is the 2022 set design project created by IMMERSIVE CULT for Duck & Waffle.
I was the main graphic designer for the project and I was responsible for image selection, texture design, graphic mockup and final production files.
Part of the concept of Lapland was the idea of a cottage in winter, so to recreate that look and feel, we used some existing elements from the locations (wooden panels) and spread it around.
The challenge is to create content that is coherent with the rest, in the right quality format, with the right proportions and the right vibe.
In Lapland, the main restaurant space features organic Christmas tree installations that glow with subtle lighting. This is offset with vinyl “snow” and other outdoor elements to enhance the effect, and a white wooden beam design to give the space a wintry landscape chic.
In the bar, views of snow-covered trees give a sense of space and depth.
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SUMMARY:
Product: Set Design & Graphic designer
Client: Duck&Waffle, London
Art Direction: Immersive Cult
Graphic Design: Nicolò Bruno
Set Design: Immersive Cult
Location: London Heron Tower
Year: 2022